TV

Why bus-display advertising works

Buses are moving billboards that deliver repeated exposure to local commuters. In-bus screens are captive — passengers watch content during travel, which improves message recall and response rates for local businesses and services.

How we price (transparent)

Pricing formula (exact): cost = seconds × ₹0.20 × plays × buses.

Example (standard slot): 5 seconds × ₹0.20 = ₹1.00 per play per bus. With ~300 plays per bus per day, that equals ₹300/day for 1 bus.

Minimum booking: ₹300 / day (Single bus, 5s standard slot). You can increase duration (sec-wise charges apply) or choose multiple buses/routes.

Packages & Pricing

All prices are shown for a 5 second slot (standard). Monthly = 30 days; Yearly = 365 days. Monthly gets 10% discount, Yearly gets 20% discount.

Package Buses Per play (₹) Plays/day Daily (₹) +GST (18%) Total/day (₹) Monthly (₹) Total+GST (₹) Yearly (₹) Total+GST (₹)
Single Bus Plan (1 bus)

This runs your 5s ad on a single bus with about 300 plays/day. Calculation: 5s × ₹0.20 = ₹1/play. 1×300 = ₹300/day → ₹9,000/month → ₹109,500/year. Ideal for local shops, coaching centres and clinics targeting passengers on a specific route.

Route Plan (4 buses)

Covers one full route with 4 buses. 5s ad repeated ~1,200 plays/day across route buses → ₹1,200/day → ₹36,000/month (₹32,400 after 10% monthly discount) → ₹438,000/year (₹350,400 after 20% discount). Great for hospitals, retailers and institutions seeking corridor dominance.

2 Routes (8 buses)

Visibility across 8 buses (2 routes): ~2,400 plays/day → ₹2,400/day → ₹72,000/month (₹64,800 monthly-discount) → ₹876,000/year (₹700,800 after yearly discount). Suited for regional campaigns and mid-sized businesses.

All Routes / Full POC (16 buses)

Full coverage on 16 buses across 4 routes: ~4,800 plays/day → ₹4,800/day → ₹144,000/month (₹129,600 monthly-discount) → ₹1,752,000/year (₹1,401,600 after yearly discount). For large brands, banks, FMCG or political campaigns.

Interactive Rate Calculator

Formula: seconds × ₹0.20 × plays × buses (discounts applied for monthly/yearly) + 18% GST.
Cost per play per bus:
1.00

Estimated daily cost
Base cost: ₹0
GST (18%): ₹0
Total incl. GST: ₹0
Minimum booking shown: ₹300/day (5s on 1 bus). For custom durations add per-second charges.

FAQ

What formats do you accept?

MP4 (H.264), MOV, PNG, JPG slides. Recommended resolution: 1080×1920 (portrait) or 1920×1080 (landscape).

What is the recommended ad duration?

Standard slot: 5 seconds. You can choose 5–30s; charges calculated per second at ₹0.20/sec.

How are start dates and schedules handled?

We schedule per your preferred dates and day-parts. Bookings are confirmed by email and viewable in your customer dashboard.

Ready to run your campaign?

Talk to our team and reserve slots. We offer creative help and campaign reports.

Book a Slot Contact Sales
GODJN Solutions Pvt Ltd
cto@godjn.com · +91 7208106107
Head office: Lucknow, Uttar Pradesh

Case Studies

Example: Local retail store increased footfall by 22% after running a 30-day campaign on one route.

Technical Specs